In the first place, many people use their websites to publish content (ideas, writing, pictures) that remains more or less static. A static site tends not to change much over time, and usually provides no facility for the website owner to add in new material whenever they want. As a result, people will visit the site once or twice, but as soon as they realise that you are not making changes to it, they won’t bother returning.
What if you could make changes to your website whenever you wanted? Would people view it (and you) differently?
Keep it changing
Evidence shows us that when you start updating your material regularly, you start to attract a readership that comments on your material in their own site, linking to yours in the process. Popular websites have regular visitors numbered in the hundreds and thousands. Imagine if you could reach an audience of that size with no more effort than writing up your material for on-line consumption? What could you do with a level of exposure like that, both nationally and internationally?
Links – the virtuous circle
Even better, if many people link to you from their own websites, that automatically labels your own site as an authoritative one in the field. As a result search engines like Google automatically promote yours when people go searching for things you write about which in turn means more people come and visit.
A well designed, regularly updated website almost builds it own audience.
Express your opinions
So what are you going to write about? Strong views on policy matters? Imaginative, innovative artistic endeavour? Commentary on current affairs? Promoting particular causes? Any and all of these endeavours will benefit from the extra exposure on the internet that a dynamically changing website can bring.
We can help
Come and talk to us about how Nick Prior Designs can help you get very visible on the internet, and boost your influence in an increasingly on-line world