A website with Google-Friendly Features
Diversifying into new technology
Atkinson Electrical (South East) Limited is a family-based business in the Medway region of Kent in south east England. Their traditional business has been domestic and business electrical installations, working with domestic customers as well as local housing associations.
More recently, the business has identified solar panel installation as a growing opportunity, and decided to take the business a new direction while at the same time retaining the core electrical work which has served them well over many years.
New direction
As part of the new direction, they realised that a critical element of publicising their new interests would be their on-line presence. Up to now business had been generated by traditional methods – networking, word of mouth, appoaching new customer direct – but now something different was required.
Technical features
Search engine visibility, mobile phone capability and a professional-looking design were important items on their wish-list. And all that on a tight budget.
Needless to say, Nick Prior Designs was able to help Atkinsons with everything on their list. We tried a couple of designs out before settling on the final look and feel, and we developed some search engine optimisation tactics to ensure the new site stood a good chance of climbing up the search engine results for a business in a very competitve marketplace in a vry competitive area.


