Nick Bishop

Website Complete Performance

Nick Bishop at Complete Performance approached Nick Prior Designs with a challenge. He had a sound business proposition and some great stories as collateral, but he needed a website up and running within 5 weeks.

Now, that’s not much of a challenge, but Complete Performance also wanted us to support them by building the website while they were out getting business in. Again not much of a challenge, but there’s more.

They wanted a professionally designed site with a clear modern style. They also wanted to be able to take control of the content themselves once the site had gone live. And they wanted it to support their networking activities by reflecting current issues in Business Performance Management.

The Approach
We’re always up for a challenge, so we took the job on.

Creating the basic design for the site was reasonably straightforward, and using the Movable Type environment meant we were able to complete the information architecture very quickly.

The real challenge was the content. Nick Bishop sat down with our marketing team and we worked out between us how we would convert Nick’s strong stories about his experiences in Business Performance in the Financial Sector into compelling case studies.

In the end, we created a suitable template so Nick and his team could take a similar approach in future, writing case studies and news features in a standard way to minimise the time taken to keep the website fresh. We also ensured that the stories would get written in a dynamic way, enough to motivate a business manager to pick up the phone.

The Outcome
The Complete Performance website went live in August 2005. It immediately attracted much attention and praise from Complete Performance clients for its clear layout and design, and the interesting nature of the client experiences and news features.

The longer term will tell us whether the website will have the intended result of raising Complete Performance’s profile in its target market places, but the initial feedback has been resoundingly positive.

Nick Bishop told us, “We really appreciated not only the delivery of the website to meets our needs and expectations, but we felt we benefited enormously from the consultative approach Nick Prior Designs took during the development of the messages in the content of the site. As a result, the site has hit the ground running for us and we have a great basis for building on”.

You can see the Complete Performance website here >